Welcome to DMA Tech Watch, where we review the biggest news and tech trends on our radar. This week, we take a closer look at Twitter and several key changes that were just announced.
In recent months, rumors have been circulating that Twitter is about to expand its signature 140-character limit. These rumblings have generated mixed reactions from Twitter’s 100 million daily active users and it seems that the social media giant has taken them into consideration in advance of its latest announcement.
From what we can tell, we’re going to be getting the best of both worlds: Twitter will be maintaining the 140-character limit but reducing the number of actions that will count toward it. Everybody wins!
Saving Precious Characters
There’s so much that can be included in a Tweet these days – from images and videos to Vines and GIFs – but adding each of these extras can put a serious dent in your character count. Moving forward, none of these things will count, leaving users room for more words and hashtags!
You’ll also have more room in your replies. Tagging users when replying to Tweets will no longer count against the total character limit!
Enough with the .@ Already!
Sometimes replies really should be broadcast for the world to see. Currently, in order for your reply to be seen in the Twitter feed, you have to include “.@” when responding. Going forward, all replies will automatically hit the feed, so if you want to keep your conversation a little more private, you should probably move it to a direct message.
Along with these changes, Twitter also announced that the Retweet and Quote Tweet options will soon be available on users’ own Tweets. This means you’ll be able to get an “encore performance” out of any of your past Tweets that need a second shout.
In announcing these coming changes, Twitter spoke to the social network’s desire to keep what works for Twitter, while adding new flexibility for users.
“We’re exploring ways to make existing uses easier and enable new ones,” Twitter’s release states, “All without compromising the unique brevity and speed that make Twitter the best place for live commentary, connections and conversations.”
You can read the entire announcement from Twitter here.
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