Giving Back to Girls On The Run With DMA’s 25/25 Promotion!

By Michael Rosa

On May 14, 2016, Girls on the Run Silicon Valley hosted its annual 5k, and Digital Media Academy was there to show our support!

Nearly 5,000 runners and walkers participated in the beautiful event in and around Vasona Park in Los Gatos, California, which neighbors DMA’s corporate offices.

The first heat sure had a lot of runners. And to think, there were three more heats after this one!

DMA and Girls on the Run

Girls on the Run is a life-changing, non-profit program for girls in the 3rd through 8th grades. The organization’s mission is to inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.

The 24-lesson Girls on the Run curriculum combines training for a 5K (3.1 miles) running event with lessons that inspire girls to become independent thinkers, enhance their problem solving skills and make healthy decisions.

Girls on the Run is much like DMA’s Made By Girl’s program in that it’s all about girl empowerment.

DMA Regional Director Brittney Bartolini (left) spent 10 weeks volunteering as a Girls on the Run Coach – and can’t wait to do it again next year!

Brittney Bartolini, DMA Regional Director & Girls on the Run Community Coach, was among the nearly 5,000 runners and walkers showing support on Saturday.

“Girls on the Run facilitates positive lifestyle choices, while Made By Girls builds technical skill sets – both of which are imperative to creating a new generation and culture of empowered women,” she said.

“I’m really lucky that I work at a job that allows me to take time out of my day to volunteer – and I’m glad to be part of a company culture that encourages community service,” Bartolini added.

The Girls On The Run 5k event!

There’s no better way to warm up for a 5k than to let loose through the art of dance!

The event was hosted in four heats to accommodate the sheer number of participants. Many participants rocked their bright pink Girls on the Run shirts, while some dressed up in fun costumes to differentiate between the various locations participating in the event.

“The warm-up was a very happy scene. Everyone was dancing and having fun,” said Phil Gibson, DMA’s CEO, president and founder, whose wife Amy Gibson also coached alongside Bartolini. “It was impossible for anyone in attendance not to have a smile!”

This year, Girls on the Run Silicon Valley had a record number of 2,070 girls in the programs at 92 locations throughout Santa Clara and Santa Cruz Counties, led by 451 amazing coaches like Bartolini.

“Girls on the Run teaches young girls life-changing ideals of keeping your mind, body, habits and interactions positive,” Bartolini added.

The final race had more than 5,000 participants from the community, including Girls on the Run’s junior high program, Heart and Sole. “I wasn’t prepared for that many people! There was so much energy, and I found the whole experience really cool,” Gibson added.

Enroll at DMA…and Support Girls On The Run!

If each of the over 5,000 participants enrolled in a summer camp with DMA’s 25/25 promotion, we would help Girls on the Run Silicon Valley raise more than $125,000 dollars!

DMA is proud to host our Girls on the Run 25/25 promotion. Every time someone registers with the code GOTRBay2016, they’ll receive $25 off their registration, and DMA will match this number and donate $25 to the Girls on the Run Silicon Valley organization!

This offer is valid at any of our locations throughout the U.S. and Canada, so spread the word to everyone you know.

We believe Girls on the Run is an incredible organization, and if we can incentivize parents of potential campers to enroll in our summer tech camps with a discount, we’d love to help out Girls on the Run Silicon Valley in the process.

If you’re interested in joining in or volunteering for next year’s empowering 5k, visit Girls on the Run Silicon Valley at!