DMA TECH WATCH: Broncos Reach Super Bowl Heights (Steers, Too!)

By Phill Powell

Welcome to DMA Tech Watch, where we review the biggest news events and tech trends now on the radar. Here’s what we’re watching as of February 8, 2016:


Forty-nine percent of all U.S. televisions were tuned to the game. Twenty-two percent of all Panthers fans kicked in their TV screens.

As you may have heard, Super Bowl 50 was held Sunday in Levi’s Stadium in Santa Clara, California. The game was attended by 71,000 eager fans, some of whom had paid as much as $25,000 for a single seat to the big game.

Before the action, Lady Gaga nailed the National Anthem, in a performance described everywhere as spectacular. Equally impressive: A halftime show that featured Coldplay, Beyonce and Bruno Mars.

Far less spectacular was Carolina Panthers quarterback Cam Newton, this season’s media star and Most Valuable Player (and Offensive Player of the Year), who had led the Panthers to an impressive 15-1 season record. Newton, typically able to conjure various types of passing and running magic, was repeatedly sacked and shut down by a Broncos defense that stymied him at every turn.

Not that winning (and possibly retiring) quarterback Peyton Manning had such a fantastic day himself. Still, he was able to effectively steer his fourth NFL team to a decisive 24-10 victory over the Panthers.


We found this Super Bowl commercial was bolder than bolder than bolder than…you get the idea.

Discussions about the best Super Bowl commercial dominated water cooler talk Monday. It’s always a popular topic of conversation. Super Bowl commercials are usually extremely well-crafted and clever. These commercials need to be effective: an average 30-second spot cost $5 million this year.

(How’d you like to learn how to make films – giving you the tools to make cool, cutting-edge commercials that get shown on TV, online and in movie theaters?)

There were, as usual, many great commercials shown – such as movie star Jeff Goldblum playing a grand piano that’s being slowly hoisted up the side of a skyscraper, with the always weird and wacky actor making comments for the sponsor,

But we still have one memorable visual image we return to: a Butterfinger commercial featuring a candy-eating cowboy riding a bucking steer in the cargo hold of an airplane…then continuing to do so in mid-air. Then they top that when the cowboy’s mother drops in – by parachute, of course.


What’s up with N. Korean missile launches? Sunday night, one satellite flew near Super Bowl 50.

That Butterfinger steer wasn’t the only strange object in the sky during Super Bowl Sunday. Reportedly, a North Korean satellite that had been recently launched performed a pair of orbits around the Earth, each lasting a little over 90 minutes.

Here’s the kicker: According to data constructed about its flight path, the satellite flew over Silicon Valley, the site of Super Bowl 50. The satellite passed over the area at 8:27 p.m. (Pacific time), about an hour after the game ended, coming within about 35 miles of Santa Clara and flying at an altitude of approximately 300 miles.

It’s not clear what type of data the satellite was transmitting back to Earth and some wondered if the launch was merely a show of technological power and if the satellite was actually sending back any data at all. Nonetheless, governments around the world continue to monitor North Korea’s activities with keen interest…and more than a bit of concern.


Facebook’s launch into India has been clouded by the issue of net neutrality…and met with protests.

While Facebook continues to push its expansion into India, the social media giant finds itself being blocked from initiating its Free Basics program, which would give free Internet access to everyone in India who subscribed to Reliance, the country’s largest telecom provider.

On Monday, Facebook CEO Mark Zuckerberg posted a message stating his intention to keep hammering away. “While we’re disappointed with today’s decision, I want to personally communicate that we are committed to keep working to break down barriers to connectivity in India and around the world.”

Protesters have accused Facebook of violating principles of net neutrality and planning to operate as a gatekeeper, deciding who gets what services and for how much.

More on this story as it develops…


Beatles’ best? 1966’s Revolver is amazingly, remarkably good…and maybe the best album of all time.

You probably already figured out it’s a Rock album, and you may have reasoned that it might be a Beatles album. But while critics are often quick to acclaim 1967’s Sgt. Pepper’s Lonely Hearts Club Band as the finest album ever released, there’s a more substantial argument to be made for the album that preceded Pepper – 1966’s mind-blowing Revolver, which was released on August 5, 1966.

Revolver demonstrates how the Beatles changed music and shows why The Beatles remain the world’s most beloved Rock band.

It features classic Beatle songs like “Taxman,” “Eleanor Rigby” and “Tomorrow Never Knows.”

Revolver is a music production masterpiece on every level.

Check out the album’s amazing variety of song types and see for yourself why Revolver still cooks.

Revolver underscores the creative genius of John Lennon, the Beatle’s most visionary member, who would now be 75 were he still alive.

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