DMA Tech Watch: Google’s Phones, Adobe’s MAX, Twitter, Dylan’s IBM Ad

By Phill Powell

Welcome to DMA Tech Watch, where we review the biggest news events and tech trends now on the radar. Here’s what we’re watching as of October 5, 2015:

Google Returns Fire in Smartphones War

Google answers Apple: Last week, Google unveiled the Nexus 6P, featuring heavy-grade aluminum.

Two weekends ago, Apple scored record-breaking, opening-weekend sales for its iPhone 6S. Then Google announced its two latest smartphones: the Nexus 6P (starting at $499) and Nexus 5X (starting at $379). Both phones showcase the latest Android features, such as Android Pay and a new fingerprint sensor for added security. The Nexus 6P is built rugged, from aeronautical-grade aluminum, and has a 5.7-inch screen and a 12.3-megapixel camera sensor. The Nexus 5 features the same camera sensor, with a 5.2-inch screen. Both are available on preorder from the Google Store.

Adobe Convention & Announced Improvements

While MAX crowds were addressed today, huge displays showed featured improvements in action.

Adobe meets this week in L.A. for its MAX conference. Among the many improvements to be announced for its mega-popular Creative suite of tools (Photoshop, Illustrator, etc.) will be Adobe Portfolio, a new platform for profiling the work of industry “creatives,” as well as Creative Sync, which promises increased ability to sync between all kinds of assets. Also to be discussed: Photoshop Fix, a new photo-retouching app, and new and improved Touch workspaces for InDesign CC (Creative Cloud) and Illustrator CC.

Twitter Shaking Things Up

Will a new (old) CEO help Twitter fly right again?

Twitter’s been suffering from some momentum loss in recent years. Since its 2013 IPO (when it was valued at more than $40 billion), the company has seriously stalled out, losing more than one third of its market value since that time. Now Twitter’s back on the warpath. First step, bringing back former CEO Jack Dorsey to helm the company. Step Two: Launching “Moments,” a new Twitter feature which will let it operate more like a news platform, providing live coverage of events and trending topics. Users report the new feature is similar to Snapchat’s “Stories” feature.


Bob Dylan has a little chat with Watson in a new IBM video.

Once a supercomputer becomes a TV star, it gets special treatment. Take IBM’s Watson, the supercomputer that destroyed a Jeopardy! champ in 2011. IBM is preparing to open a new West Coast hub in San Francisco with Watson, and recently held a welcoming party at the offices that will become its new home. More life of the star: Watson gets into the super elite in his own commercial video, joined by Rock legend Bob Dylan, who’s been showing up in the strangest places for five decades.

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