What is Alphabet? Google’s New Parent Company

By Vince Matthews

Google will no longer be the biggest tech company listed on NASDAQ. Instead it will be part of a larger corporation called “Alphabet.” It’s a major overhaul of Google’s business and corporate structure.

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Google maintains solar and wind farms, soon to be owned by a company called Alphabet. (Image: Google)

But good news, Google shareholders: You’ll get one share of Alphabet for every share of Google you owned. Google’s execs (CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond) will run Alphabet.

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A major restructuring will have Alphabet overseeing new divisions and existing ones.

Everything from A to Z
“‘G’ is for ‘Google.’ Google is not a conventional company. We do not intend to become one,” says Larry Page, Alphabet’s CEO. He will pass his title from Google (the company he co-founded with Brin) to CEO Sundar Pichai, who will keep Google’s stable of revenue streams – search, ads, maps, apps, YouTube, Android and server infrastructure – running.

Meanwhile, Google’s investing divisions, like Google Ventures and Google Capital and incubator projects (such as Google X, as well as Nest, Calico and Fiber) will be managed separately from Google.

Google will start reorganization later this year.

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A fleet of Google bikes – free to use – are available to Google employees for getting across campus. (Image: Digital Media Academy)

The corporate details are outlined in the Google “Alphabet Merger” SEC filing. The merger will give Alphabet “ownership of all Google stock and capital.”

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Google generated $58 billion in 2014 alone. That includes search and apps, Android and Youtube. Alphabet will take these companies and bring them under a centralized umbrella.

Larry Page and Sergey Brin, who attended computer science courses at Stanford University, are at the forefront of Silicon Valley business, redefining the future of tech corporations.

Making Code Count
For Larry and Sergey, it all started because they believed there was a better way to find things on the Internet, so they wrote a paper about the anatomy of a search engine and created the future of web browsing.