South by Southwest is the place to get noticed. Just ask the guys at Meerkat. Haven’t heard of Meekat? Don’t worry, you will.
Meerkat is an app for the iOS that shares live streaming video through a Twitter feed. The app is super simple to use, as demonstrated by SXSW attendees that are using Meerkat’s one-button convenience to broadcast the cool happenings from the Austin conference – like the SXSW music headliners.
The app’s developers (Life On Air) named their creation after a species of South African mongoose that’s known for keeping constant watch on its surroundings and having the ability to successfully work in large groups. As its creator, Ben Rubin, said, “Meerkats move in colonies and they’re always alerted about what’s going on.”
Just two weeks into its launch Meerkat has already logged somewhere between 100,000 and 150,000 users, and hundreds of millions of clicks on links to Meerkat streams.
And although Meerkat may seem like a one-trick pony, there are many practical purposes for it:
Meerkat has one primary function…broadcasting live, streaming video. But the applications for that function are practically endless.
Make it hAPPen This Summer
Developers can suddenly find themselves on the fast track to fame if they are able to start early and develop apps for iPhone and iPad that find a mass audience of users. Learn how to make apps for iPhone and iPad this summer at Digital Media Academy. Discover how to make app happen at one of DMA’s STEM summer camps across the U.S. and Canada.