Google Buys .app Web Domain

By Ryan Koss

When Google makes a $25 million purchase, it typically involves acquiring an exciting start-up company or investing in new technologies. Instead, Google recently purchased the rights to the “.app” top-level Web domain name.
Google paid $25 million for the rights to the “.app” domain name.

Top-level Web domains (or TLDs, as they are commonly called) are used as identifiers on the Web. Domains such as “.com” and “.net” are used frequently on the Web, often for commercial use. Web domains can also help companies and organizations establish unique identities on the Web. With its purchase of “.app,” Google hopes to encourage users to personalize their Web experience like never before.

We’ve been excited and curious about the potential for new TLDs for .soy long. We are very .app-y with .how, at a .minna-mum, they have the potential to .foo-ward internet innovation – Google Representative

Google already rules the tech space but the search-engine giant continues its plan for Internet domination with the acquisition. No wonder some of Silicon Valley’s best jobs are the top-paying jobs at Google.

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