DMA Sponsors John Lennon Educational Tour Bus for 8th Year

By Phill Powell

We’re proud to announce that DMA is again sponsoring the John Lennon Educational Tour Bus, for the 8th consecutive year!

The John Lennon Educational Tour Bus was designed to bring sophisticated music-recording technology to young people located across the U.S.

JLETB-with-yoko-onoStudents are joined by Yoko Ono Lennon on the John Lennon Educational Tour Bus.

The Bus is equipped with top-of-the-line audio equipment and staffed by music professionals there to help bring out the best and brightest musical ideas and give them real professional polish. The idea is to inspire these rising musicians and show them that they can achieve tremendous goals with the right drive and proper focus.

Skills for a Musical Future
Last August, DMA teamed up with the JLETB to sponsor the “Be a Digital Media Rock Star” competition. The contest offered a free week of music camp at one of DMA tech camp locations across the U.S. and Canada as well as a day of studio time on board the John Lennon Educational Tour Bus.

Our winner, Daria Purley, attended DMA’s Electronic Music Production with Ableton Live course at its University of Toronto tech camps location, and she loved the learning experience. “It’s a great way to learn new techniques and expand your knowledge about song recording,” she raved. Daria already has a career underway as a recording artist, but she still discovered new musical methods at DMA. “This camp experience has taught me skills I will find quite useful in the future.”

DMA Is the Answer
DMA and the JLETB have forged such a strong connection because both believe so strongly in bringing forth the latest in technology education and using it as a liberating force in the lives of talented and creative kids and teens.

JLETB-recording-sessionStudents receive hands-on experience with help from the John Lennon Educational Tour Bus’ on-board staff.

Brian Rothschild, Executive Director of the John Lennon Educational Tour Bus, recently spoke about this special partnership: “Since 2008, the Lennon Bus and DMA have worked together to provide young people with opportunities to further their experience with music and video production. DMA’s programs provide the perfect opportunity for Lennon Bus participants to take their interest in digital media to the next level. So often our young visitors want to know how they can take their Lennon Bus experience to the next level…and DMA is the answer.”

At DMA, we couldn’t agree more. Here’s to another great year of this important partnership!