DMA HOW-TO: Stop AT&T from Selling Your Online Data to Advertisers

By Vince Matthews

AT&T recently announced plans to sell user’s online data and other information.

AT&T recently announced it would sell the data of its subscribers. Not surprisingly, it’s an ongoing trend in the business of personal data. Although in the “post-everything-on-Facebook” age, your privacy isn’t what it used to be.

And while the data the big corporations are selling is usually anonymous, it still dosen’t sit well with many users. For AT&T subscribers, you have an option to opt out and keep your Web browsing history or usage information protected and confidential.

Follow these five easy steps to opt out and protect your online data:

1. AT&T’s opt-out page allows you to “Manage Your Privacy Choices for External Marketing & Analytics Reports.”

2. Log into the opt-out page by entering your user ID, like a phone or account number and a password.

3. Once you’re logged in, AT&T’s Privacy Settings Page will display the following message: “Our External Marketing and Analytics Reports contain anonymous information about groups of our customers. You may choose to exclude the anonymous information from your accounts from these reports. Please log in to each one of your accounts to opt-out.”

4. Check the box next to each account (for example, a mobile phone) and data you don’t want shared with advertisers.

5. Click the “Submit” button.

That’s all there is to it. Now each one of your accounts selected to be “opted-out” is excluded from AT&T’s data share program. The company still collects data on you, but won’t be able to sell it to advertisers.

Digital Media Academy does not and will not sell your data. Digital Media Academy’s privacy policy was created to comply with the Children’s Online Privacy Protection Act (COPPA) ‒ the laws that protect children’s online privacy ‒ and limits the collection of personal information from kids.