Announcing the Adobe Design Achievement Awards 2013

By Phill Powell

If you’re a student (age 18 or older) enrolled in an institution of higher learning and you use one of Adobe’s signature programs to produce creative projects, then we’ve got the perfect contest for you. It’s the 2013 Adobe Design Achievement Awards (ADAA) and it’s Adobe’s way to salute the outstanding use of tools from Adobe’s Creative Suite 6 (CS6): including After Effects (film), Photoshop (photography) and InDesign (graphic design).

Diving for ice cream: Pablo Jimenez (of the Academy of Art University) won the 2012 ADAA Photography Award for his amusing series, “A Good Sport.”

This is the 13th annual ADAA contest that Adobe has sponsored. Over the years, the contest has drawn entries from more than 27,000 student designers who have represented 75 countries around the world. This year, as usual, an international panel of design experts will judge the submissions.

$uper Prize$
Winning an Adobe Design Achievement award could be extremely valuable, in a couple of ways. For starters, there is the automatic prestige that comes from winning, and that could lead directly to important internships or post-college job opportunities.

Then there are the many cash prizes that will be awarded to the individuals or creative teams responsible for a winning entry. Winners in each contest category will receive $2,000 (for individual winners, or to be shared by the members of a creative team) and free Adobe software. Grand Prize Media Segment winners will be awarded $3,000 and free Adobe software, plus a two-year membership in Adobe’s Creative Cloud. Winners will also be invited to attend the 2013 IDA Congress in Istanbul, Turkey.

Entry Categories
The Adobe Design Achievement Awards contain 12 entry categories that are divided among three overall segments:

Interactive Experience
• Information Design
• Game Art & Development
• Installation Design
• Digital Publishing

Motion & Video
• Animation
• Audio Design
• Motion Graphics
• Post-Production Editing

Traditional Media
• Illustration
• Packaging (including Fashion)
• Print Communications
• Photograph

Rules of the Game
All entries must be received by Adobe no later than 5pm Pacific time on June 21, 2013 (although Adobe reserves the right to extend the deadline by up to eight days). You can submit up to three entries into each of the 12 media categories. For more info about the ADA contest, its prizes and how to enter, consult the 2013 ADAA contest rules.

Andrej Balaz was a 2012 ADAA finalist for the Motion Graphics category for his film, “Circus of Imagination.”

Participating in the ADA awards contest can be a life-enriching experience. Kirsten Southwell, a designer studying at North Carolina State University, captured one of the 2012 ADA awards. “Since becoming an ADA award winner, I think I’ve gained a lot of perspective about my own abilities as a designer, as well as a greater appreciation for all of the wonderful support I have as an aspiring professional,” she stated in an interview. “I’ve learned the value of making an effort and taking a chance to claim recognition, and become distinguished for your work.”

Design Your Future Today
The ADA awards is a fantastic forum for emerging designers who are on the verge of completing college and entering the workplace. But for younger students who are also eager to pursue a future in graphic design, Digital Media Academy tech camps provide a great way to start learning design basics now.

Teens in DMA’s Digital Art & Graphic Design camp, for example, gain valuable experience with both Adobe Photoshop and Adobe Illustrator. Projects include logo treatments, brochures, photo montages and more. During the course of the class, campers work with Photoshop’s layers, text and brushes. They also learn how to create amazing, vector-based artwork using Illustrator. It’s a great way to discover the power of the different programs that make up Adobe’s Creative Suite 6, and get started in the world of graphic design. Adobe makes the tools, while DMA shows you how to use them to achieve maximum creative impact.